Procedure for International Trademark Registration
International Trademark Registration
What is International Trademark Registration?
An International Trademark refers to a trademark that has
been registered worldwide. Such a trademark provides its owner with the
advantage of expanding its market and applying for protection in various
countries by submitting a single application through the centralized system of
the International Bureau of the World Intellectual Property Organization
(WIPO).
Advantages of International Trademark Registration
- A single application is required for multiple countries.
- International recognition of your brand
- The owner of a Registered Trademark has sole ownership of the trademark.
- Trademark registration creates an intangible asset, namely intellectual property, for the organization.
- No third party or competitor may use a registered trademark logo or mark.
- Once a trademark is registered, only maintenance and renewal fees, payable every ten years, need to be paid.
How to register a Trademark internationally
To register your trademark internationally, you can either
use the Madrid Protocol or engage a local attorney in each country where you
seek protection and have them file the application on your behalf.
The Madrid System
The Madrid Protocol also referred to as the Madrid system,
is regarded as the top solution for international trademark registration. It
involves the centralized registration and management of global trademarks by
the World Intellectual Property Organization (WIPO).
Utilizing the Madrid system is not only convenient but also
a cost-effective approach to registering and managing trademarks worldwide.
How to apply using the Madrid system
By submitting a single application through the Madrid
Online Services site in any language, one can pay only one set of fees for
multiple territories.
Step 1. Application
The first step is to file a Basic Application/Registration (Basic Mark) before submitting an international application for the trademark through the office of origin. The applicant must check the box for each country where the rights are reserved, and the application must be submitted from their home country.
Read more to know about International Trademark Registration
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